Intermix

Beyond Best Dressed Blog

Intermix is a multi-brand specialty retailer of contemporary women’s luxury apparel and accessories, operating 40+ boutique locations throughout North America. Retorial designed and developed the retailer’s Beyond Best Dressed blog (launched in the fall of 2011), along with subsequent post-launch content, social strategies, and campaigns. Intermix was acquired by Gap Inc. for $130 million in 2013, with the blog continuing on as an integral part of the retailer’s online marketing and social strategy.